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This category covers issues in business and strategy for entrepreneurs, SMEs and large corporations.

Before pitching, or flipping, try pinging.

Seth Godin on two kinds of writing:

“If you’re writing for strangers, make it shorter.

Use images and tone and design and interface to make your point. Teach people gradually.

If you’re writing for colleagues, make it more

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Not too long ago I wrote a series of posts on pitching. It was mostly for my own sake that I put those pieces together — I wanted to better understand what pitching actually meant and where it…

Top seven steps to the important art of pitching ideas.

Having caught their attention with the 60-second pitch, you immediately followed with the 5-minute version and now you’re invited to do a full-blast presentation. How to?

Again, Bill Joss and Fast Company nail down next steps.…

Yesterday I laid out Brad Feld’s/Chris Wand’s 13 questions for entrepreneurs and said they would lay the groundwork for a ripping good pitch. Trouble is, once you do that work, all you really get is a ripping big…

I’m on the hunt for guidance on the all important, little exercised art of 60-second pitching. Yesterday’s initial landscape got me started but I still need to put the pitch together.

In June of last year

One of my friends is a teacher. He’s told me many times that the best way to learn something is to explain it to someone else. Well I want to learn to do a 60-second pitch, so here goes.

Over…