Home » Archive » Things as they are (rather than what we wish they were).
Retro post: Revised based on “Look!” from November 30, 2004.
John Oliver (past President of DowElanco Canada Inc., a joint venture between Dow Chemical and Eli Lillys), once told me what he looks at when considering novel products. He said, “Everything I see, I try to understand what it does instead of what it’s for.”
One of coolest things I hear Doug Hall do on his Eureka Ranch show “Brain Brew” is juggle people’s ideas away from their purpose and into their function.
One of our most powerful capacities is to shift paradigms. Those that can reframe, re-jig, and reverse will ultimately succeed. Those that only see what is in front of them will be fed by the first group.
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