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, written by Jeremy. Read the commentary.

obsequious — ob·se·qui·ous (ŏb-sÄ“’kwÄ“-É™s) — an adjective describing one who is full of or exhibiting servile compliance; fawning. Excessively eager to serve or obey: menial, servile, slavish, subservient.

A Middle English word, from Latin obsequiōsus, from obsequium, compliance, from obsequī, to comply : ob-, to; see ob– + sequī, to follow.

By Hugh MacLeod in praise, praise, praise the competition etc:

This is my favorite English Cut post for a while.

Not only is a great story, full of local history and color, it does a superb job of pulling off what has become my favourite thing to do as a marketer:

i.e. Praising one’s competition to the hilt:

‘If you fancy a new suit, he’s one of the best. Hardcore old school.
Brian Staples: +44 (0) 207 734 5069.’

Of course, you can only do that when [A] your praise is sincere and [B] your own product is up to snuff. Otherwise you just sound obsequious.”

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