Citing the mounting tidal wave of blog posts he suggests that “by writing too much, too often, we’re trouncing on the attention of the commons.”
He’s right if the singular value of blogs is communication to single readers. But there are other perspectives from which more noise looks better and better.
For example, an economist might really like this. You wouldn’t believe the convolutions most economists go through to get a rich data set. In this case, blogs are exactly what you’re after: lots of voluntary indications of preferences.
You might also like the noise if you’re keen on understanding emerging trends. In the world before blogs you’d have to poll hundreds of people in rigorously defined ways to just get a sliver of new information. Now, thanks to blogs, this stuff is lying all over the place just begging to be picked up.
Seth’s a writer and he’s pointing out that vigorous noise generation isn’t doing much to promote one-to-one or one-to-many communication.
I’m wondering if we haven’t missed the real promise here: many-to-one.