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, written by Jeremy. Read the commentary.

In a Google-world, owning anything text based is a stretch. But somehow, Warren Buffet (renown investor, maker/breaker of fortunes, and deity of the stock exchange) has cornered the market on the phrase “circle of competence”.

“The most important thing in terms of your circle of competence is not how large the area of it is, but how well you’ve defined the perimeter.”

It’s easy for me to admit I don’t know something. The line between utter ignorance and sufficient understanding is pretty clear. I just struggle to stay inside the curve. If I don’t know it, I want to.

While there are lots of arguments for following Buffet’s advice (and the most compelling is the great big stack of cash that cat sits on), I wonder who’s going to tell the bigger story if we all stick close to home?

If I buy this story and my product/service needs to be clearly defined — do I?

I’m still in student mode: packing myself plump with new knowledge and spasmodically seeking places to stick it … maybe my circle of competence is learning and sticking.

Anyway, tight little phrase.

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