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, written by Jeremy. Read the commentary.

Holidays, long absences (or large abscesses), and in my case a gynormous move, threaten the very foundation of something like a blog. In reality a blog is incredibly fragile. Mostly carried by the resolve of a single author, a blog is susceptible to all the distractions of a just one brain. While thinking about that I spotted Merlin’s snip of Paul Ford’s take on distraction.

Paul thinks there are two kinds of distractions–the wide kind that are the equivalent of a kitty toy for distractible humans, and the narrow kind, which stimulates you to follow a train of thought into untended tunnels and rapturous discovery.

Distraction is necessary. Minds need to wander to get anything done. But the Internet is sort of the mental equivalent of the snack aisle at a convenience store, filled with satisfying fatty chips and tasty cream-filled cakes. God knows I’ve spent enough time with both the Internet and cream-filled cakes to see the similarities. And I now know that what I want, mentally, is a well-cooked meal. A book gives me that, a well-written, carefully-edited book. Even though your average book is filled with distractions–I mean, Ahab doesn’t just chase the whale. There’s all sorts of stuff in Moby Dick besides that. Otherwise it probably wouldn’t be that good of a book. But the distractions are useful. They get us from one point to another. Sailing wide seas of opinion in a million does not do the same thing. This is not to condemn blogs. They are often great. But there are so many of them, and I will be dead for a long, long time. And on my deathbed do I want to say, I sipped mightily of Metafilter, and saw many video clips that made fun of Rosie O’Donnell, and I am richer for it?

Am I richer for it … more pointed: Are you richer because of my blog? Is it a fatty or meaty distraction? Absence raises abscesses such as these.

I’m not frustrated with blogging or even tired of the effort … I still think this is lots of fun. I still read my daily quota of 100+ bloggers. But I can’t stop asking myself: In those days away, did I actually miss anything?

Honestly, the only real reason I blog right now is best characterized by Hugh here. I am bigger and better than any single job can give me the opportunity to be and I need to make sure my subconscious remembers (even if the world doesn’t). My blog keeps me out of the cage I see so many people living in.

My question: How to make this global micro brand meaty?

That’s where perfect will be.

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