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, written by Jeremy. Read the commentary.

Dan Shaffer on “design thinking“:

“… design thinking is creative, innovative, and focused on problem-solving. But so is the thinking of many different types of professions: lawyers, engineers, and contractors, to name only a few. So lets remove those as differentiators right away. No, if there is such a thing as design thinking, it’s probably shorthand for these things:

– A Focus on Customers/Users.

– Finding Alternatives.

– Ideation and Prototyping.

– Wicked Problems.

– A Wide Range of Influences.

– Emotion.

… I think it’s the combination of these that people mean–or should mean–when using the phrase “design thinking.”

(via cph127)

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