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, written by Jeremy. Read the commentary.

To me this is incredibly interesting. And maybe it’s obvious to the rest of you and you wish I’d clam up. But the gorgeous climax of these dynamics is the lifestyle and ether it affords Albert.

Ever been to LensCrafters? Ever wish you could work there? Better yet, ever wish you could live there? What about the people that work there — want to dress like them? Ever wish you could hang out with their buyer in WalMart or Zellers or wherever they buy their frames — milling about with hacks that haven’t ever thought about paying more than $2 bucks a pop for a frame, let alone watched the word “design” crawl across their cerebral HUD?

But you should have seen us at Albert’s. Me and an elderly couple were the singular focus of four employees and the owner. Every one was wearing beautiful clothing, trigged out hairstyles, and of course, superb glasses. Albert’s stories about buying trips had my wife glassy-eyed. All of this is situated just one street down the hill from Canada’s parliament buildings — forget your stomach for politics, these are lovely buildings.

I guess it boils down to a pretty basic choice: What kind of person do you want to be? The kind it takes to make a million $1 sales or the kind that makes a single, annual sale of $1 million? Everything rolls out from that.

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