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, written by Jeremy. Read the commentary.

Perfect expression can only come from complete knowing and graceful execution is a consequence of absolute understanding.

To name this goldfish … or strategy … or brand … or unquestionable! … or mountain … you’ve got to know — you have to have looked, studied, analyzed and described to the deepest level. Knowing is a depth of understanding beyond the superficial.

Only after knowing can you express the essence of purpose — these are navel gazing words I know, but this is the stuff of viruses.

Having found people that deeply know their business, I am suddenly very passionate about finding people that want to. Wouldn’t it be great to live within a network of business people, problem solvers, and decision makers who are dedicated to graceful execution? I and the world would be better for the effort.

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