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, written by Jeremy. Read the commentary.

More on viral marketing:

The rules: Create a new site and launch it on May 19, and build the most traffic or get the most Technorati links by June 9 — with no paid advertising.

The lessons:

– the idea must be instantly accessible — got to get it immediately
– it should provoke you to think
– mix humour and gut-wrenching reflex reaction
– the domain name doesn’t really matter much
– meta-sites such as Slashdot, MetaFilter, CollegeHumor and Fark wield more traffic power than blogs
– newspaper and radio reports from the UK, Eastern Europe and Japan bring the biggest influx of traffic

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