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, written by Jeremy. Read the commentary.

I got one clients who’s going to hate this (if he follows this link, he’ll blow his cerebellum). But he’s well ahead of the pack now … he knows he’s doing it. But for the rest of you, if you aren’t patting your pockets, furtively scanning your website, and glancing at your business card — you should be.

And while you’re at it: hit this link.

Too trendy and webby for you? Listen to George Orwell (1946) on clear communication:

– Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
– Never use a long word where a short one will do.
– Never use a foreign phrase, a scientific word or jargon word if you can think of an everyday English equivalent.

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