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, written by Jeremy. Read the commentary.

This article is a really tight overview of the principles of design.

I just keep saying this over and over but: designers have lots to teach entrepreneurs.

Design works because it’s a natural interface with the ways we subconsciously gather information and make value judgments. How many times have you thought, “Geez, that i-Pod looks cool.” And how many times have you thought, “I wonder how to translate i-Pod design into that white paper I’m working on?”

Part of the viral framework.

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