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, written by Jeremy. Read the commentary.

There are two aspects of business that are immeasurably important but poorly understood. These are meekness and love.

Two of the companies I work with pay me to “think on their behalf – about the company’s strategic direction.” Know what they really pay me for? To remind them to be meek and to love.

Almost everybody in business understands how to “love” their customer. At least they can get by. But many stumble when they have to care for the people inside their companies – especially entrepreneurs.

Entrepreneurs stumble because they are driven. I’m driven too and I know how hard it is to stop for others when I’m trying to get things done. It’s so much easier (at least in the short-term) to ignore everyone and just plough through. I need reminders every so often to pay attention to the people I work with.

Another reason these guys need reminders: they don’t know what these words mean at work.

Now I haven’t wiki’d this nor googled it nor looked at a recent dictionary – my friend, a fiend for words, told me about it. Plus the story is beautiful.

My friend says meekness is a term used first by horse trainers. In particular it was used by those that trained battle horses. The inexperienced trainer (and novice wordsmith) would assume that the ideal horse to ride into the fray is the biggest, baddest stallion in the pasture. And there’s no damn way you want to ride a sloop-backed nag. Everyone would naturally ignore the quiet, proud one standing alone in the field – but that’s the one you’d want.

You don’t want the stallion. He’s too unpredictable. And you don’t want the nag – her spirit is broken. You want the meek one.

The horse you want in battle will get you to the fight and carry you both through it. You can’t have it going rodeo on the way and you don’t want it running scared when the fighting begins. Meekness is strength under control.

When horses were first used in battle they were the most powerful weapon in the field. But off the field, all you wanted was a horse.

At work, the temptation is to act either like a stallion or a sloop-backed nag. For the entrepreneurs I know – it’s stallion all the way and all the time. But any wise trainer would see that as a monumental waste of energy and usually it’s inappropriate.

Your strength is best used in battle and as an entrepreneur you need to realize: you aren’t always in battle. In fact, you’re hardly ever in one — especially when you’re in the company of people you’ve hired.

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