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, written by Jeremy. Read the commentary.

Just finished reading Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne.

I enjoyed the book. One of the entrepreneurs I work with, the career coach, is already well ensconced in an largely uncontested blue ocean. And another, the graphic designer, is toe-to-toe with a million other designers in a highly contested red ocean. It’s fun to compare the strategies of each.


In one sentence: Get out of highly contested markets and unlock untapped potential.

By the author’s definition, Blue Oceans are uncontested markets. Red Oceans are the bloody waters on fully exploited, highly competitive markets.

The authors give a pretty good argument for getting out of competition. Their process is simple and new insights come quick. The book is a great road-map for finding alternative markets and building strategies to grab dreamy opportunities.

For other “Blue Ocean Strategy” posts in this series:

When sharks visit your blue ocean: A quick glimpse of the choice at hand.
The best sort of blue: The best of Blue Ocean Strategy.
When blue oceans turn purple: The low-end of Blue Ocean Strategy.
Blue ocean revival: New interest in Blue Ocean process and discipline.

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