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, written by Jeremy. Read the commentary.

Great thought by Rob at Business Pundit.

Opportunity Science: in an age of increasing competitiveness, falling barriers to entry and ever increasing business opportunities, the advantage will lie with the companies that pick the best opportunities to pursue — and use science to do it.

“The advantage will lie with the companies that pick the best opportunities to pursue … and put more and more science behind this task … take the next step and [this could] become a discipline unto itself, complete with college majors and whole departments at major corporations.

“Think about how primitive our models for this kind of thing are today. We do a SWOT analysis and figure out ROI and then debate a little while. That’s it. Yet with increasing computer power, models borrowed from economics, biology, neuroscience, physics and sociology, opportunity scientists could potentially give structure, formalization, and predictive power to a field that now requires lots of “hunches.” Think about being able to estimate the “tipping point” of a new venture with a high degree of probability.”

“Initially, opportunity scientists will have to fight the same battle that psychologists have fought, that their field isn’t grounded enough in hard data. But as we begin to better understand and model the human mind and the way we interact in groups, the day may come when our business strategy for attacking new markets is heavily determined by an opportunity science computer program.”

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