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, written by Jeremy. Read the commentary.

“Why are you choosing this?”

That’s such a gorgeous question.

It’s complete answer either reveals:

– all the information included in decision making,
– the criteria by which choices are being made,
– the rank of alternative paths to action,
– the final goal in mind, and
– the strategy for achieving that goal or …

… it provides a simple indicator of the gaps.

Either way the question gathers more important information than any other I’ve discovered.

Anyone got a better one? Or at least one just as good?

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