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, written by Jeremy. Read the commentary.

In the comments for Optimists die, I wrote something about hiring “sift bandwidth”. That got me thinking of advertising and in particular billboards.

There’s a billboard not far from my place that seems to be one of the most highly contested pieces of real estate in the city. Almost every second day there’s a different add on that sign.

But no matter how many times that sign’s face changes – its work doesn’t change.

But everytime that sign changes faces its annual salary goes up. People are competing for its time – its not.

Here’s the Billboard principle: Get your clients to bid for your bandwidth. It’s related to the Sing-Like-You-Don’t-Need-the-Money principle: Get more clients than you can handle. The convergence of these two means a higher premium for the same amount of work.

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