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, written by Jeremy. Read the commentary.

Cluetrain Manifesto, David Weinburger:

“We don’t need more information. We don’t need better information. We don’t need automatically filtered and summarized information. We need understanding. We desperately want to understand what’s going on in our business, in our markets. And understanding is not more or higher information.

If you want understanding, you have to reenter the human world of stories. If you don’t have a story, you don’t have understanding.”

Update: Rich Karlgaard of Forbes writes:

“Personally, I won’t read a business book. I spent too many years reading such piffle, underlining and highlighting “salient” points, taking notes and promptly forgetting everything I’d read within a week. Lessons from business books never stick.

Much better learning tools are novels, history books and biographies. For me, at least, these can really teach. Why? I suppose it’s because when your imagination is engaged, when you dig the lessons out yourself and connect them to your own life, the learning goes much deeper.”

Understanding and imagination go together. But I’m not sure that you need to dig the lessons out yourself. In the novels, history books and biographies Rich reads the authors did the digging. They’re making money by doing the sharing.

Found via Evelyn.

Commentary

I guess I am a pretty dramatic and passionate person. So, when I here about the need for us all to take time to listen to stories, to experience, not exageration, I get excited, I get inspired. Being an artist, I seek and feed off of stories. I find fuel in other’s experience, their failure and victory, their discouragement and resolve, their determination and passion. To sit and listen, have a tall cool one, a cookie and milk and “see” someone tell you their story, their struggle is to find understanding in the areas and times we have missed, to shape understanding in the areas we live. I have been reading the book, “Practicing the Presence of People” by Mike Mason. He speaks of people as a discovery, an image of God. Taking the time is to discover God’s image.

I read a lot. And I read even more during December vacation on the beach. Once we
ran out of my books we scoured the book exchanges. My boyfriend picked up The
Alchemist by Paulo Coelho, Tuesdays with Morrie by Mitch Albom, and Real Magic by
Wayne Dyer. I couldn’t finish Real Magic – it’s one of those prescriptive follow these
seven steps to a happier life self-help books. And I don’t remember any of the steps.

Reading these three back to back the contrast was startling. The lessons in The Alchemist
(sort of a parable) and Tuesdays with Morrie (real-life story) were similiar to
Real Magic AND being stories they really seared themselves into your mind.

I made a decision then to write more stories and read more stories and I’ve put most biz
books on the back-burner.

(P.S. Dustin – thanks for the book recommend)

Thanks Evelyn.

Becoming a master story-teller is certainly worth the investment.

One man that made a giant impact on my life used stories to achieve it.

About eight months ago I finished a 1.5 year business-book-fast. I read only children’s books.

Included in those 18 months were The Sword in the Stone, Huckleberry Finn, Winnie-the-Pooh, A Wrinkle in Time, Who Has Seen the Wind, Alice in Wonderland, Robinson Crusoe, The Book of the Dun Cow and The Jungle Book.

Those months taught me the value of story: plot, characters, mystery, antagonists/protagonists.

Every idea has a story. Every business is an adventure. Every competitor is an evil dark-lord.