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, written by Jeremy. Read the commentary.

I’ve worked with several entrepreneurs. It surprised me to realize how few of them write well.

Writing well would come in handy on a blog – of course. But writing emails, presentations, proposals, and business plans each require a steady hand.

Four tips for good writing:

â–¡ Write simply. Never use a long word where a short one will do. Cut words when you can. Use the active instead of the passive.

□ Organize your thoughts. Put your main point early – in your sentence, paragraph, and document.

â–¡ Design it to be read. Add white space. Keep sentences to 14 words or less. Use bullets where you can. Add bold headings.

□ Be the reader first. This is supposed to be read – remember that. Understand your audience. Connect your ideas. Tell a story.

In the end you will save your reader time, help them understand what you intend to convey, and your company will look better for the effort.

Commentary

Jer..I agree..I am not that bad of a writer am I??

Well, using the checklist above and a sophisticated scoring system: Yes or No.

– Never use a long word where a short one will do check: Yes.

– Be the reader first. Tell a story: Yes, very well.

– Organize your thoughts. Put your main point early � in your sentence, paragraph, and document: No.

– Design it to be read: No.

50%, you pass! Before you rear up in righteous indignation, consider an email I got on this post:

“Why can�t entrepreneurs write? Good question. Is it because writing is about being vs. doing � i.e. a ‘true’ entrepreneur would rather do something [than write about it]? Does this mean those of us who can write are unlikely to be entrepreneurs?”

Being a writer isn’t everything. It just helps.