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, written by Jeremy. Read the commentary.

Excellent post by Dave Pollard answering parts of my question to Hugh.

Dave writes that business will embrace blogs when they 1) get buy-in from the top and 2) have no choice. Buy-in will happen when a) blogs are advocated by someone in authority that’s passionate about blogging or b) blogs hurdle some of the impediments to work effectiveness. Business will have no choice when blogs trump all other sources of current, specialised information. But, until these thresholds are crossed blogs will remain nice-to-have.

The key to Dave’s arguement is his play on Stephen Covey’s four-quadrant matrix. Right now business blogs are not urgent/important.

Blogs aren’t yet a survival bid; blogs are a longevity/growth bid.


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