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, written by Jeremy. Read the commentary.

Christopher Alexander just finished publishing a galloping 2,000 plus page treatise on design and living structures. There’s a small interview with him here.

Take away message: Uniqueness balances repetition.

Alexander talks about a tree full of leaves that is inspiring. And a building full of windows that is dispiriting. What’s the difference? Uniqueness of position.

The leaves are dynamic, driven by environment, and perfectly positioned. The windows are static, driven mechanically, and set without consideration of their position or their many functions.

You know who gets this in business: Starbucks. Their new (relatively new) menu delivers most of what Alexander described. It free the customer to choose amongst various options to create a drink tailored for that moment’s purpose.

This is part of making things easy to love. Easy to love – today’s principle.

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