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, written by Jeremy. Read the commentary.

Several months ago I met David Ulrich (I wrote about it in December).

He talked a lot about disciplines and a bit about healthy living.

While marvelling at the blinding popularity of fad diets he summarized the three disciplines that guarantee every success offered by these plans: eat right, eat less, and exercise more.

It illustrates for me three lessons:

1) For blinding success, repackage core principles.

2) To engage in change, employ core principles.

3) People buy the package, not the principles.

Proof? Peek out the window – how many fat people do you see? Yet many people are dieting most of the time.

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