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, written by Jeremy. Read the commentary.

Another great story from Brand Autopsy on the The Container Store. John Moore calls this a JumboShrimp story: companies that get bigger by being smaller.

He says The Container Store gains their edge over larger competitors through persistent effort to deliver great customer service. Everything else about them is replicable by other huge companies. The best advantage that comes from being small is the attention they can give their employees so that their employees can give their attention to the customers.

As a result, FORTUNE magazine has ranked The Container Store as one of the “100 Best Companies to Work For.” They’ve been in the top five in five of the last six years.

Moral of the story for small entrepreneurs: Every stage has its advantages – learn to leverage them.

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