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, written by Jeremy. Read the commentary.

John Moore at Brand Autopsy (love that photo) has a great post today: Peddling the Soup Peddler. This is the type of post I’d like to emulate in the future.

Ingredients for the soup post:

· Short story
· Concise statement of the challenge faced
· A few principles that point the way forward

These ideas/challenges are also discussed here, here, and here.

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