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John Moore at Brand Autopsy (love that photo) has a great post today: Peddling the Soup Peddler. This is the type of post I’d like to emulate in the future.
Ingredients for the soup post:
· Short story
· Concise statement of the challenge faced
· A few principles that point the way forward
These ideas/challenges are also discussed here, here, and here.
Keys for young company success
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