Home » Archive » Google, googleguy & sift

, written by Jeremy. Read the commentary.

I’ve used Google for a long time but never really looked behind the interface. Now that I have, I see a whole world back there that I need to understand. My first clue came when I read their mission statement which comes with an invitation to Gmail:

Google’s mission is to organize the world’s information and make it universally useful and accessible.

Google certainly makes information accessible – Gmail is a spectacular move toward fulfilling that aspect of their mission. With Gmail they offer a massive storage capacity so users don’t need to delete emails. At first glance that seems like a recipe for chaos. Never delete? But Google shines with a solution, use their engine to sort your ever-growing volume of personal information. Gorgeous.

I still haven’t discovered how they’ve made information more useful. They can help me find a pin in a haystack, but they can’t identify what the pin should be used for. I think this is part of the explanation for a new Google phenomenon – the Googleguy.

In describing himself, Googleguy writes:

I’m a Google engineer. About three years ago … I was reading what people online were saying about Google. I remember seeing a question from a site owner … and thinking it would be great if a Googler could just pop by to answer technical questions like that. And then I thought, I’m a Google engineer. I can answer technical questions like that. So I did.

This is the useful part of the Google mission statement. But you’ll notice – Google isn’t doing it.

sift is a response to this part of the equation. While there’s lots of information, the trick is to make it useful. Even better, it’s to make it valuable.

In the future, I’ll use this blog to add usefulness and value to information I find in the books, arts, sports, science and everything else around us. The plan is to make young companies better by giving them access to the valuable information they need but don’t have the time to find themselves.

As this blog builds I’ll start using the information to write quarterly reports to point readers to the always accessible but now valuable information they need.

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